top of page


Search


The Origin of Truth - Innovating Journalism Through Storytelling
How truth as equipment for survival helps make journalism better

Kralingen


It's People Stupid - Why Challengers Beat Big Media & Legacy Brands
On the surface, we live in a world governed by large corporations. They have great power, not always to the world's benefit. But peek below the surface and a different image appears: legacy companies are not doing as well as challengers. Only those legacy players who value the independence and creativity of others, are thriving. Today we explore why this is so important to everyone, legacy, creative and challenger alike. Let's begin with a coffee... It's not Bladerunner just

Kralingen


Feed Their Curiosity - The No. 1 Key to Successful B2B Storytelling
How to feed curiosity in B2B storytelling for more success - The Whole Story, The Ultimate Guide to Storytelling - Rogier van Kralingen

Kralingen


Why B2B Storytelling is Far More Effective Than B2C Branding... And Five Ideas To Make It Even Better
Why B2B Storytelling is Far More Effective Than B2C Branding - The Whole Story - The Ultimate Guide to Storytelling - Business Storytelling

Kralingen


How to do Storytelling with Data - 7 Important & Surprising Lessons
Make your Data Storytelling have nig impact with these seven great and surprising lessons on data and storytelling.

Kralingen


Master These Key Storytelling Techniques For Success (Part II - Narrative Structure)
Master These Key Storytelling Techniques For Success (Part II - Narrative Structure)

Kralingen


Master These Key Storytelling Techniques For Success - Content Narrative Principles (Part I)
The logical lowdown to getting your storytelling started with key storytelling and narrative principles.

Kralingen


Storytelling in Amsterdam - Why My Home Town is a Creative Hotspot
Today, we're going to have a look at storytelling in Amsterdam from a creative point of view. And what better way to do that than with its story.

Kralingen


Storytelling & Diversity – Drive Your Success Up with DEI Narratives
Right now, we're balancing on a major tipping point in diversity policy that, despite many forces trying to convince you otherwise, can make all the difference for your storytelling success and revenuw. That’s why today we’ll look at the numbers and the narratives on why Diversity, Equality & Inclusion (DEI) is so incredibly good for the bottom line. However, we’ll start with that nightmare story on what happens when DEI goes wrong... (Source) Thank you for understanding Me

Kralingen


The Story after The AI Bubble - 11 Shifts for Strategy and Storytelling
Right now, the AI bubble is so inflated that the entire American economy leans on its hype. Today we’ll discuss eleven major shifts and insights in these turbulent artificial intelligence times for you to base your strategic and storytelling steps on. Preferably before bubbles burst. Fasten your seat belts... Oh, the existential questions... (image credit Futurama) Insight 1 — Growth Is Not Exponential The promise of artificial intelligence is that it will unleash an expone

Kralingen


Energy Democracy - The New Story of Freedom for Power and People
All Great Civilizations Innovate Energy: A Journey Through Time and Leadership All great civilizations have one thing in common: they innovate energy. This innovation fuels functional, emotional, social, and financial progress, ultimately leading to greater freedom. Today, we’ll explore the narratives that connect energy innovation and democracy. We’ll dive into two types of energy that resonate with our times: sustainable power usage and life force energy. In simpler terms,

Kralingen


Storytelling & Comedy
In storytelling we explore the challenges, frictions and conflicts that life throws at us, trying to learn its lessons so we better ourselves. In that space, comedy has the biggest role to play of all, talking truth to power and creating a safe space for us to ridicule our most horrid demons, cutting them down to size and laughing at them, so they don't consume us. In short, comedy is catharsis. And it is the great equalizer of humanity we now need more than ever. Let's expl

Kralingen


Signs a US Revolution is Near
Those who squint their eyes can see that within America, the tone is shifting from left-right to up versus down. A turning point is visible in media signals and language, while tentatively the word revolution is appearing, all in the context of an economic storm building. So, today I give you an outsider perspective on the narrative shift that could change everything from within the USA itself, as signs of an uprising grow. Even South Park (image credited) is weighing in with

Kralingen


Why The Populist Story Is Failing... and What's Next
As a story, populism is a simple one. It promises that all the complexities of life can be evaded by simple, straightforward talking leaders. The type of strong leader that 'gets things done'. It's easy to see its appeal. Yet looking at the graveyard of failed ideological politics in our times, even populism has now added its tombstone. So today, mostly from a storytelling point of view , we'll discuss how and why populism has failed. And then we'll paint a picture for humani

Kralingen


A New Story for European Democracy
Now that Europe can no longer lean on its big American brother, the spotlights have put it into full view. While the first reactions to the new world order from European leaders have been surprisingly positive, there is still a lot that needs to be fixed when it comes to the story of democracy in Europe. Here goes... Credits: TheMetaPicture.com Before we start We have highlighted a similar story for the US in this blogpost addressing the particulars of why America is now not

Kralingen


A New Story For American Democracy
Now that America's society is getting hit, here's an outsider's view on what steps Americans need to take to finally become a true democracy again. Today, we're rewriting the story for America, just to inspire you to make it better. Buckle up for a wild ride. Here goes... A step before we walk... Super quick word before we begin. Forgive me if and when I point out things you may already know as an American. A European like me is also learning as I go, most of all from my many

Kralingen


A Christmas Story to Ourselves
By Maggie Maris – Author My Journal & Rogier van Kralingen – Writer The Whole Story Every year around Christmas, we basically fall into two categories: those who love it and those who don’t. The misunderstanding is huge between those who cheerfully sing Christmas carols and those sitting dejected at the dinner table. At some point someone will say: " Christmas is fun, right? Why aren't you more cheerful?" and the mood will sour quickly after that. So, this Christmas stor

Kralingen


Recruitment Storytelling - The 10 Best Ideas for Recruitment Stories
Since at the moment all kinds of industries have problems recruiting the right people, I sometimes get asked if there are storytelling lessons and tricks that can be used to make the recruitment process better. We'll jump into it immediately and I'll share the best insights and practices - and a few real practical solutions - on how storytelling can help you be a more interesting organization that attracts the right talent. Let's dive in! Blue Steel Never Fails To Impress 1

Kralingen


Tapping into Universal Creative Energy
Sound is invisible. Yet, it exists. Love is the same. You can't grab it. Yet, that feeling is very much there. And the universal energy you need to tap into for your creative work is invisible too. Yet that too, exists. The paradox is that the moment you accept this intangibility, it actually becomes practical. Today, let's make that energy more real, diving into both the soul and the science, and discuss how to tap into it better. Flow... here we come! Tapping into Universa

Kralingen


A Story on a Storm
A Story on a Storm - From The Whole Story In 2012 I was supposed to run the mother of all marathons: New York. It was on the top of my bucket list and it felt like something I had to do to prove myself. You can imagine what such an endeavor means. A marathon… the months of injury-prone training, special diets and a bill of over 5000 bucks are but a few things you need to endure. Yet, I endured them. And finally, in November that year I arrived in The Big Apple to run the run

Kralingen
Amsterdam, The Netherlands
info [at] thewholestory.eu
bottom of page