Sound is invisible. Yet, it exists. Love is the same. You can't grab it. Yet, that feelings is very much there. And the universal energy you need to tap into for your creative work is invisible too. Yet that too, exists. Today, let's make that energy more real and discuss how to tap into it better. Flow... here we come! Tapping into Universal Creative Energy When we talk about inspiration 'hitting us' or use words like 'the muse' or 'creative energy', it always feels very in

A Story on a Storm - From The Whole Story In 2012 I was supposed to run the mother of all marathons: New York. It was on the top of my bucket list and it felt like something I had to do to prove myself. You can imagine what such an endeavor means. A marathon… the months of injury-prone training, special diets and a bill of over 5000 bucks are but a few things you need to endure. Yet, I endured them. And finally, in November that year I arrived in The Big Apple to run the run

Focus on the journey, not only the goal. That's the main principle from storytelling that you can apply on all architecture, construction and infrastructure brand narratives. In this matter-of-fact category, focused on the end-result, the best way to stand out is to do the opposite: show the road. So, today we look at how innovation and a competitive advantage is reached with great narrative building... when it is literally about building! The famous 'Lunch atop a Skyscrape

Now that the dust has settled on Hawkins' final episode, let's take a good look on how Stranger Things managed to defy all expectations and become the incredible hit it is today. We'll go all the way, which includes discussing its ending (Do you believe?) and have an in depth look at all the narrative elements that made it a runaway success. Here goes…   That's right Mr. Munson. That's exactly right... (Image credit to Netflix and The Duffer Brothers). Okay, real quick, righ