top of page


Search


Tapping into Universal Creative Energy
Sound is invisible. Yet, it exists. Love is the same. You can't grab it. Yet, that feelings is very much there. And the universal energy you need to tap into for your creative work is invisible too. Yet that too, exists. Today, let's make that energy more real and discuss how to tap into it better. Flow... here we come! Tapping into Universal Creative Energy When we talk about inspiration 'hitting us' or use words like 'the muse' or 'creative energy', it always feels very in

Kralingen


A Story on a Storm
A Story on a Storm - From The Whole Story In 2012 I was supposed to run the mother of all marathons: New York. It was on the top of my bucket list and it felt like something I had to do to prove myself. You can imagine what such an endeavor means. A marathon… the months of injury-prone training, special diets and a bill of over 5000 bucks are but a few things you need to endure. Yet, I endured them. And finally, in November that year I arrived in The Big Apple to run the run

Kralingen


How to do Storytelling with Data - 7 Important & Surprising Lessons
Make your Data Storytelling have nig impact with these seven great and surprising lessons on data and storytelling.

Kralingen


Master These Key Storytelling Techniques For Success (Part III - Nailing the Narrative)
There are endless things to tell about telling tales... yet sometimes you just need the logical lowdown to get you started quickly. Here are article number 1 and number 2 , with the final of our short trilogy below. It's nowhere near as complete as the book The Whole Story of course, but it'll get you started nicely! The finale is down below, with a focus on reaching your audience... People are not psychic (Sender & Receiver) There is a deeper understanding and awareness of

Kralingen


Master These Key Storytelling Techniques For Success (Part II - Narrative Structure)
Master These Key Storytelling Techniques For Success (Part II - Narrative Structure)

Kralingen


Master These Key Storytelling Techniques For Success - Content Narrative Principles (Part I)
The logical lowdown to getting your storytelling started with key storytelling and narrative principles.

Kralingen


Storytelling in Amsterdam - Why My Home Town is a Creative Hotspot
Today, we're going to have a look at storytelling in Amsterdam from a creative point of view. And what better way to do that than with its story.

Kralingen


The Storytelling Masterpiece of Daniel Craig's Five James Bond films
Storytelling, script and movie analysis of the five James Bond films by Daniel Craig

Kralingen


How to Generate Breakthrough Ideas with Storytelling for Innovation
How do we get back to the breakthrough mindset in the world? We live in a time where getting attention has become more important than being relevant or meaningful. And we spend a bazillion dollars a just to get to that point, often with the tiniest margins in return. So today we look at how we can return to an abundant, breakthrough-focused mindset. So your story will stick. “You have to break through the clutter” Michel Roux Not all that glitters is gold... (image credi

Kralingen


Storytelling in Architecture, Construction and Infrastructure
Focus on the journey, not only the goal. That's the main principle from storytelling that you can apply on all architecture, construction and infrastructure brand narratives. In this matter-of-fact category, focused on the end-result, the best way to stand out is to do the opposite: show the road. So, today we look at how innovation and a competitive advantage is reached with great narrative building... when it is literally about building! The famous 'Lunch atop a Skyscrape

Kralingen


Hellfire Lives! A Stranger Things Storytelling Breakdown
A Stranger Things Storytelling Breakdown With All Its Greatest Narrative Lessons

Kralingen


Storytelling and Emotional Innovation for EU companies to Get Ahead of Asia and the US
How to do Storytelling and Emotional Innovation for EU companies to Get Ahead of Asia and the US

Kralingen


The Story You Tell Yourself - Coping With The Winter Holidays Creatively
Okay. The winter holidays. Sigh. As long as I can remember I was never fond of them. Chances are that when you've chosen to read this, you feel the same. So in this blog we'll explore how to start seeing them as an opportunity instead of a negative period, and how to regain control of what works for you, especially when you add a little creative sparkle. Because in the end, they are your holidays too. So, shape them to your needs. And create your own story. Create your own s

Kralingen


Storytelling & Diversity – Drive Your Success Up with DEI Narratives
Right now, we're balancing on a major tipping point in diversity policy that, despite many forces trying to convince you otherwise, can make all the difference for your storytelling success and revenuw. That’s why today we’ll look at the numbers and the narratives on why Diversity, Equality & Inclusion (DEI) is so incredibly good for the bottom line. However, we’ll start with that nightmare story on what happens when DEI goes wrong... (Source) Thank you for understanding Me

Kralingen


The Story after The AI Bubble - 11 Shifts for Strategy and Storytelling
Right now, the AI bubble is so inflated that the entire American economy leans on its hype. Today we’ll discuss eleven major shifts and insights in these turbulent artificial intelligence times for you to base your strategic and storytelling steps on. Preferably before bubbles burst. Fasten your seat belts... Oh, the existential questions... (image credit Futurama) Insight 1 — Growth Is Not Exponential The promise of artificial intelligence is that it will unleash an expone

Kralingen


Energy Democracy - The New Story of Freedom for Power and People
All Great Civilizations Innovate Energy: A Journey Through Time and Leadership All great civilizations have one thing in common: they innovate energy. This innovation fuels functional, emotional, social, and financial progress, ultimately leading to greater freedom. Today, we’ll explore the narratives that connect energy innovation and democracy. We’ll dive into two types of energy that resonate with our times: sustainable power usage and life force energy. In simpler terms,

Kralingen


How to Do Government, Public Service and General Well-fare Storytelling
The Art of Storytelling in Government Communication: How Personal Relevance Makes a Difference In the tumultuous world of today, more and more hinges on governments doing a good job in governing. As with all things, this starts with the story they convey. Yet, a lot of general welfare messaging is still not up to par, even in a world that has been perfecting its branding and marketing messages. Today, we use a simple example to demonstrate how best to communicate to the publ

Kralingen


Storytelling & Comedy
In storytelling we explore the challenges, frictions and conflicts that life throws at us, trying to learn its lessons so we better ourselves. In that space, comedy has the biggest role to play of all, talking truth to power and creating a safe space for us to ridicule our most horrid demons, cutting them down to size and laughing at them, so they don't consume us. In short, comedy is catharsis. And it is the great equalizer of humanity we now need more than ever. Let's expl

Kralingen


Signs a US Revolution is Near
Those who squint their eyes can see that within America, the tone is shifting from left-right to up versus down. A turning point is visible in media signals and language, while tentatively the word revolution is appearing, all in the context of an economic storm building. So, today I give you an outsider perspective on the narrative shift that could change everything from within the USA itself, as signs of an uprising grow. Even South Park (image credited) is weighing in with

Kralingen


Why The Populist Story Is Failing... and What's Next
As a story, populism is a simple one. It promises that all the complexities of life can be evaded by simple, straightforward talking leaders. The type of strong leader that 'gets things done'. It's easy to see its appeal. Yet looking at the graveyard of failed ideological politics in our times, even populism has now added its tombstone. So today, mostly from a storytelling point of view , we'll discuss how and why populism has failed. And then we'll paint a picture for humani

Kralingen
Amsterdam, The Netherlands
info [at] thewholestory.eu
bottom of page