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The Origin of Truth - Innovating Journalism Through Storytelling
How truth as equipment for survival helps make journalism better

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It's People Stupid - Why Challengers Beat Big Media & Legacy Brands
On the surface, we live in a world governed by large corporations. They have great power, not always to the world's benefit. But peek below the surface and a different image appears: legacy companies are not doing as well as challengers. Only those legacy players who value the independence and creativity of others, are thriving. Today we explore why this is so important to everyone, legacy, creative and challenger alike. Let's begin with a coffee... It's not Bladerunner just

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Feed Their Curiosity - The No. 1 Key to Successful B2B Storytelling
How to feed curiosity in B2B storytelling for more success - The Whole Story, The Ultimate Guide to Storytelling - Rogier van Kralingen

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The Yin & Yang of Manifesting With the Story You Tell Yourself
How to do manifesting in practice with the help of storytelling

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How to do Storytelling with Data - 7 Important & Surprising Lessons
Make your Data Storytelling have nig impact with these seven great and surprising lessons on data and storytelling.

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Master These Key Storytelling Techniques For Success (Part II - Narrative Structure)
Master These Key Storytelling Techniques For Success (Part II - Narrative Structure)

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Master These Key Storytelling Techniques For Success - Content Narrative Principles (Part I)
The logical lowdown to getting your storytelling started with key storytelling and narrative principles.

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Storytelling in Amsterdam - Why My Home Town is a Creative Hotspot
Today, we're going to have a look at storytelling in Amsterdam from a creative point of view. And what better way to do that than with its story.

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The Story You Tell Yourself - Coping With The Winter Holidays Creatively
Okay. The winter holidays. Sigh. As long as I can remember I was never fond of them. Chances are that when you've chosen to read this, you feel the same. So in this blog we'll explore how to start seeing them as an opportunity instead of a negative period, and how to regain control of what works for you, especially when you add a little creative sparkle. Because in the end, they are your holidays too. So, shape them to your needs. And create your own story. Create your own s

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The Story after The AI Bubble - 11 Shifts for Strategy and Storytelling
Right now, the AI bubble is so inflated that the entire American economy leans on its hype. Today we’ll discuss eleven major shifts and insights in these turbulent artificial intelligence times for you to base your strategic and storytelling steps on. Preferably before bubbles burst. Fasten your seat belts... Oh, the existential questions... (image credit Futurama) Insight 1 — Growth Is Not Exponential The promise of artificial intelligence is that it will unleash an expone

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Storytelling & Comedy
In storytelling we explore the challenges, frictions and conflicts that life throws at us, trying to learn its lessons so we better ourselves. In that space, comedy has the biggest role to play of all, talking truth to power and creating a safe space for us to ridicule our most horrid demons, cutting them down to size and laughing at them, so they don't consume us. In short, comedy is catharsis. And it is the great equalizer of humanity we now need more than ever. Let's expl

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A Christmas Story to Ourselves
By Maggie Maris – Author My Journal & Rogier van Kralingen – Writer The Whole Story Every year around Christmas, we basically fall into two categories: those who love it and those who don’t. The misunderstanding is huge between those who cheerfully sing Christmas carols and those sitting dejected at the dinner table. At some point someone will say: " Christmas is fun, right? Why aren't you more cheerful?" and the mood will sour quickly after that. So, this Christmas stor

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Storytelling Tips and Tricks for Art, Fiction, Character, Film, Novel, Literature & Poetry Stories... Especially Against Writer's Block!
Sometimes you can't seem to start, or you are stuck, you run into a writer's block or something else is in the way of your storytelling or you as the storyteller. No worries, we've got your back. For your convenience we'll release two checklists - one for Branding, Product, Service, Organization, Cultural & Corporate Storytelling and this article on Art, Fiction, Character, Film, Novel, Literature & Poetry Storytelling as the second. Just go through the tips and tricks, and

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You as the Storyteller - How to overcome Writer's Block
Creative endeavors are extraordinary hard to do. So, sometimes, us creatives and artists get blocked. We call it 'Writer's Block' but it can be applied to all arts, from visual to music to writing, film-making, photography... the lot. Whatever the art or creative profession, the story is simple. We get stuck, we get blocked. So, how do we become unstuck? The answer is: getting our lives in order. In other words, writer's block has nothing to do with your art. But everything w

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Visualization Techniques for Storytelling & Creative Health
The power of the mind is truly phenomenal. And one of the most powerful things to do with this power, is to visualize outcomes before they are there. Athletes do it, just before they need to perform, and win because of it. Actors do it just before they step on stage, and nail their performance due to it. People in burnout and depression do it, and find themselves healing quicker. And you too, can use visualization to get an incredible creative project or story out there. Like

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The Story You Tell Yourself - How Storytelling Helps Manifesting
It's all the rage in certain, mostly affluent circles: manifesting. For some, it's a holy grail. For others, pure nonsense. The truth lies as always, somewhere in the middle. So today you will get the brutally honest reality about something that is real, and that really does work... just not always in the way many people will tell you. Ready? Now let's start by calming your mind... Hmmmm.... Image by Lance Gambis, find t-shirts and wall pictures here : The premise of manifest

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Anxiety and Instant Stress Relief
So much about our mental health is about physicality . Solutions to stress are no different. If we want to reduce stress in our lives we focus on the causes of it. That's very much good of course! Yet so much of our stress can already be relieved if we accept that it is a physical thing too. Your body is just producing as little too much cortisol. The good news is that cortisol can be reduced instantly. How? By doing explicitly physical things. Such as... Mental Health is Phy

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Storytelling, Creative Anxiety, and the Two Paths to Success
If you want to be successful in life, there are basically two paths you can follow. One is the ambitious path where you push yourself: 'Work Hard, Play Hard'. The other is the introverted path where you pull success towards you: 'Be Like Water', to quote Bruce Lee. Both require hard work to reach. Yet only the latter brings you the kind of peace that heals and prevents depression and burnout, and alleviates creative anxieties. Let's explore. Qi Gong and Kung Fu Are Always Rec

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Tapping into Universal Creative Energy
Sound is invisible. Yet, it exists. Love is the same. You can't grab it. Yet, that feeling is very much there. And the universal energy you need to tap into for your creative work is invisible too. Yet that too, exists. The paradox is that the moment you accept this intangibility, it actually becomes practical. Today, let's make that energy more real, diving into both the soul and the science, and discuss how to tap into it better. Flow... here we come! Tapping into Universa

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A Story on a Storm
A Story on a Storm - From The Whole Story In 2012 I was supposed to run the mother of all marathons: New York. It was on the top of my bucket list and it felt like something I had to do to prove myself. You can imagine what such an endeavor means. A marathon… the months of injury-prone training, special diets and a bill of over 5000 bucks are but a few things you need to endure. Yet, I endured them. And finally, in November that year I arrived in The Big Apple to run the run

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Amsterdam, The Netherlands
info [at] thewholestory.eu
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