Master These Key Storytelling Techniques For Success (Part II - Narrative Structure)

The logical lowdown to getting your storytelling started with key storytelling and narrative principles.

Today, we're going to have a look at storytelling in Amsterdam from a creative point of view. And what better way to do that than with its story.

How do we get back to the breakthrough mindset in the world? We live in a time where getting attention has become more important than being relevant or meaningful. And we spend a bazillion dollars a just to get to that point, often with the tiniest margins in return. So today we look at how we can return to an abundant, breakthrough-focused mindset. So your story will stick. “You have to break through the clutter” Michel Roux   Not all that glitters is gold... (image credi

Focus on the journey, not only the goal. That's the main principle from storytelling that you can apply on all architecture, construction and infrastructure brand narratives. In this matter-of-fact category, focused on the end-result, the best way to stand out is to do the opposite: show the road. So, today we look at how innovation and a competitive advantage is reached with great narrative building... when it is literally about building! The famous 'Lunch atop a Skyscrape

Right now, we're balancing on a major tipping point in diversity policy that, despite many forces trying to convince you otherwise, can make all the difference for your storytelling success and revenuw. That’s why today we’ll look at the numbers and the narratives on why Diversity, Equality & Inclusion (DEI) is so incredibly good for the bottom line. However, we’ll start with that nightmare story on what happens when DEI goes wrong...   (Source) Thank you for understanding Me

Right now, the AI bubble is so inflated that the entire American economy leans on its hype. Today we’ll discuss eleven major shifts and insights in these turbulent artificial intelligence times for you to base your strategic and storytelling steps on. Preferably before bubbles burst. Fasten your seat belts...   Oh, the existential questions... (image credit Futurama) Insight 1 — Growth Is Not Exponential The promise of artificial intelligence is that it will unleash an expone

Since at the moment all kinds of industries have problems recruiting the right people, I sometimes get asked if there are storytelling lessons and tricks that can be used to make the recruitment process better. We'll jump into it immediately and I'll share the best insights and practices - and a few real practical solutions - on how storytelling can help you be a more interesting organization that attracts the right talent. Let's dive in! Blue Steel Never Fails To Impress 1

Move over Greta Thunberg, the real - and very much needed - change will come from the answer to this question: Who will become the next Apple in the sustainable field? And the irony is that it's not about green. Innovation is back as the key word. The whole trick will be to make it super practical, so I call this burgeoning trend Seamless & Down to Earth . Right now, with still a way-too-small group of people living sustainably, the real green revolution will not come from c

The Socrates Method is the practice where you keep asking questions until there are no more questions to be asked and everything you need to know about a subject has come to light. The premise is that the answer is already there, it already exists... you just have to keep asking the right questions until it appears. And it's that method that we'll use to kick start your storytelling. For your convenience we'll release two checklists - this one on Branding, Organization, Cult

On October 6th 2008, from a landline at the Waldorf Estoria hotel in New York, my dad phoned me up and said: "I don't know how long they will keep this line open, so if I get disconnected, know that your mom and I are okay. But there is total panic here. Cell phones are dead, televisions are on... the market has crashed. Biggest downturn ever. So listen to me carefully, here's what we are going to do... we're going to write a smart, short book called Recession Marketing, and

For years now, a debate has been raging about purpose-driven thinking. This concept of 'purpose' for companies seems well-intentioned and successful. However, the word "purpose" is also often used to sell hot air. So today we look at purpose-driven branding and marketing through the lens of the storytelling: is it an effective story? Under what circumstances can it be trusted? We'll get right to the gist of it all: the greatest gap is between 'saying' and 'doing'. To find out

Every large corporation on our planet was once a startup with an innovative vision. They became so successful, the end result is a big company in the now. Yet, however forward-thinking when they started out, by far their greatest challenge is to keep that innovative spirit alive, now that they've often bceome more conservative. The key to doing so is in the story they tell themselves . Today, we discuss the crucial identity narrative . For business survival. A Tale of Respons

If I had a penny for every time a businessman or woman asked me why corporate stories need emotion, I'd probably be fishing on my private yacht in the Bahama's right now. Every storytelling lecture I give to the business world, I find myself fighting against the pervasive myth that somehow storytelling for businesses is different than other narrative practices. As if the very laws of biology on Earth - that determine that our species is governed by emotions - somehow magicall

Storytelling is always about the journey, never about the destination Storytelling is about embracing friction, not avoiding it Storytelling is about universal emotions, target groups simply don’t exist Storytelling is about building character, step by step, brick by brick Storytelling is about honesty and truth, not about sales and marketing Storytelling is about losing ego… and having fun doing it Storytelling is about maintaining values without compromise Storytelling is a

Even after GDPR, governments, businesses, consumer and civilian rights organizations are still failing at online privacy, and the mood around AI pioneers seems to be to shoot first and pay for the consequences later, no one seems to know what to do to protect us all against the theft and use of our data... whether it be by criminals, governments or tech-companies. Yet in this emotional discussion we are missing a strikingly obvious solution - not to mention a golden opportuni

My dear scientists, artists, writers, musicians, politicians, scientists, Instagram celebs, civil servants, marketers, investors, bloggers and vloggers, soldiers, nurses, actors, directors, game developers, caretakers, photographers, coders, bus drivers, painters, journalists, entrepreneurs and parking valets with a dream… The world needs your story. Why? It’s because all stories are inherently inspiring. Everyone Has a Story to Tell You may think the opposite. What’s inspir

A Story on a Storm - From The Whole Story In 2012 I was supposed to run the mother of all marathons: New York. It was on the top of my bucket list and it felt like something I had to do to prove myself. You can imagine what such an endeavor means. A marathon… the months of injury-prone training, special diets and a bill of over 5000 bucks are but a few things you need to endure. Yet, I endured them. And finally, in November that year I arrived in The Big Apple to run the run