Masterclass I - STORYTELLING
Create Your Best Story. Become Your Best Storyteller.
This masterclass course is an in-depth journey on everything you need to know about storytelling.
Our live co-creation masterclass with our partner crew is fully interactive from the get-go. We fill in every needed story element, step by step, until you have a completely new or refreshed story, a media plan to spread it, and have become a better storyteller yourself.
All of it live. So, you can see your new storyline grow in front of your eyes.
WHAT YOU WILL LEARN
We wil cover why stories are so important, how to create a story core and an immediate, deep emotional connection, how to use the three basic principles of storytelling, which elements need to be added,what structure you can build, how to translate it into a media form, and how to become a better storyteller as a person.
"Wether you have to give a speech,
communicatie the story of your brand, or
write your first novel."
WHAT YOU WILL GET
In the Masterclass Storytelling you will fill in the elements of your story in a structured, step-by-step manner, building up the story elements as you go. The program is filled to the brim with examples at each step for inspiration. After you have all the elements you need, you will learn weave them together and create a robust, passionate and original narrative. These are the bigger steps you will follow, with smaller steps in between the chapters we cover:
CHAPTERS OF THE MASTERCLASS
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The Why of Storytelling - A story on a storm (intro)
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Point Zero - Overcoming the Noise with Truth and Vulnerability
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The Three Principles of Storytelling - Friction, Journey & Resolution
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Your Audience - Senders vs Receivers & Function vs Emotion
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Research the story - Context, Empathy and Worlds of Emotion
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Building Friction - Universal, Societal, Group and Personal Conflict
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Building Personas - Identity, Personality, Character, Archetype and Values
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Setting up the Story - Setup, Story Arcs, Plots and Themes
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The story in Motion - Action, Progression, Dialogue and Suspense
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Narrative Rhythm - Playing the Friction Game and Seeing the Bigger Picture
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Cutting the Story - Exposition, Melodrama and Projection
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Perfecting the Story - Audiovisual Methods, Styles and Substance over Form
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Selling the story - Synopsis, Elevator Pitch, Marketing & Media
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Becoming a master storyteller - Your Inner Child, Critic and Working methods
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Tapping in - Universal Creation Energy & The Value of Art (extro)
Masterclass II - Narrative Leadership
Move Into The Age of Meaning With The Story You Tell Yourself
This popular new masterclass focuses on making you and your team the Narrative Leaders of your category
Narrative Leadership is the ability to inspire your people, your network, your community and your audience to achieve things together that are greater than ourselves. Now that information and technology are commoditizing and brands no longer have control over everything that is spread about them online, more than ever both meaningfulness and storytelling will be your primary revenue drivers.
Reach Ultimate Flow With Your Story as The Driver of Revenue
