A while back I had the pleasure and honor of attending Story masterclasses by the incredible Robert McKee. For those of you who don't know him: he is the master behind Hollywood. All, and I do mean all the greatest directors, actors, scriptwriters... hell even your average gopher owe him a debt of gratitude for his lessons on how to make compelling stories in film. So for this one-off blog post, focused on only the very best and most useful explainers to the best quotes on s

It's all the rage in certain, mostly affluent circles: manifesting. For some, it's a holy grail. For others, pure nonsense. The truth lies as always, somewhere in the middle. So today you will get the brutally honest reality about something that is real, and that really does work... just not always in the way many people will tell you. Ready? Now let's start by calming your mind... Image by Lance Gambis, find t-shirts and wall pictures here : The premise of manifesting The ba

So much about our mental health is about physicality . Solutions to stress are no different. If we want to reduce stress in our lives we focus on the causes of it. That's very much good of course! Yet so much of our stress can already be relieved if we accept that it is a physical thing too. Your body is just producing as little too much cortisol. The good news is that cortisol can be reduced instantly. How? By doing explicitly physical things. Such as... Shaking is my perso

Throughout the ages, our lives have been filled with constant trials and tribulations. As a result, our entire biological make up is geared towards dealing with adversity. So, as a physiological necessity, our minds do not recognize things that do not hold challenges. The brain literary does not register adversity-less messages: no neurons are firing, no sparks are connecting, no memories are formed. In storytelling terms it means our minds are built to spot friction and conf

Why are artists more prone to creative anxiety and even burnout symptoms than others? It's simple really, artists are both more vulnerable in their characters, as well as putting themselves in more vulnerable positions. It may sound strange, but from a psychical perspective, artists experience the same as soldiers, policemen or health workers with trauma: they have been put in a situation where there body makes a lot of stress hormones . In the artists case, this is often vol

This burnout thing… why do I feel so bad? That’s the question we all ask ourselves. I can’t answer this for you of course. What I can do however is that your bad feeling really is a paradox. You need to feel bad. It’s crucial for your recovery and growth. Feeling bad is your oxygen, your fuel, your signal, your fire and your primary incentive to change things. Embrace the fact you feel bad or anxious or stuck as the signal that's telling you how to get back out. In other word

This is my favorite burnout topic: the couch potato. Essentially I’m encouraging you to be one and to feel bloody good about it. Your body and your mind are extremely tired when suffering from burnout symptoms or creative anxieties that overwhelm you. They are burned out. Get it? That's the story. You need to refuel them both. Put on a few new tires. Check the oil. And to do that properly, you need to stay in that garage for a while. The most common complaint from burnout vi

We all have that one friend who took yoga too far. Please send them this article. Hi. My name is Rogier. I'm a writer. And this article may have been send to you by a great friend, family member or partner who really, really loves you. They've send you this article however, to ask you to slow down on your spiritualism. We are all happy for you that you think you are on the path to enlightenment. But we - because we love you dearly - think it's become a bit much. We want to as

Every large corporation on our planet was once a startup with an innovative vision. They became so successful, the end result is a big company in the now. Yet, however forward-thinking when they started out, by far their greatest challenge is to keep that innovative spirit alive, now that they've often bceome more conservative. The key to doing so is in the story they tell themselves . Today, we discuss the crucial identity narrative . For business survival. A Tale of Respons

We don’t know. That’s the truth. At the very bottom, the only truth that counts is this: no one knows what artificial intelligence will bring. No one knows what positives and negatives are coming. The real story of AI? We. Just. Don’t. Know. That’s the premise of this article. Anyone who says otherwise right now, is full of horse-dong. Thankfully, we do know one thing. We know a little something about who is building it: ourselves. So, strap yourselves in really tight, and le

You are not going to like this. But it’s the truth. That anxiety you feel? When you’re releasing that art thing or that creative project of yours? It never fades. I know, I know, it’s not what you wanted to hear. But there is a silver lining: that anxiety has a function. Without it, you wouldn’t be an artist actually. Allow me to explain. In our Amsterdam music app group, one of the singers recently told us that she was viciously attacked online after posting a video of her s

Many of us can get disheartened in the storytelling professions. So this is a simple blog to boost your moral. There is always demand for a good story. So hang in there and read this article every time you feel down. Here goes... Storytelling is a demand-driven market. There is always – and I really mean always – demand for good storytellers. Despite appearances, good stories are in short supply. Just think of this: Hollywood on average produces somewhere between 500 and 700

“They do look curious,” said the man, staring up at the gigantic alien spaceship that was hoovering in the atmosphere above the planet. It had been hanging there for a week now, a vast bleakness covering half the sky. Yet the man and woman had found a spot where the afternoon sun escaped under the menacing object. They’d figured they could use a little tan. “Yes. It does make one wonder, does it not,” said the woman, while applying her suntan lotion. “Could you be so wonderfu

In its essence, a conspiracy theory is just a story. A pretty bad one actually. Yet under the right circumstances, it becomes so potent, it can cause an insurrection. What makes such a flimsy narrative so strong? From a storytelling perspective, that's a fascinating question. And the kicker? You and I both my dear reader, have already falling for it many times over. Hold on to your knickers, we're diving in the deep end today. And it starts with creativity. Pattern recognitio

We tend to forget that, however crucial to our lives, at the end of the day money is still very much an imaginary construct. In essence, it's a story. We tell each other that a coin, a certain piece of paper, or a digital number has exchangeable value. A mutual agreement based on trust. Yet this past period is unearthing some incredibly weird stuff about cash. So today we're asking one of the coolest questions out there: Does money still work as a story construct? What is mon

Recently, I had a walk with a good friend, and she told me she's been avoiding all those modern series because they are so addictive. This brought us to the question why Netflix, HBO, Amazon, Hulu or Disney series are so incredibly good (and addictive!) these days. The answer, at least for the most part, is the slow character build up. So today we'll look at slow story and character building, and how it translates to other forms of storytelling and even branding. Remember the

During a small online music and poetry event yesterday, we were asked to reflect on the past year. Funny thing is, despite all the emotional art, writing and creative work I do, I'm actually not the sentimental type. I live quite firmly in the present and don't feel much need to reflect on a past year. Yet, when the question was asked, a very clear image immediately popped into my mind: the moon, two stars and the planet Venus in the night sky over the Amsterdam canals. It op

Your job, your art, your brand, your people, your organization... telling your own story is always harder than telling somebody else's. It's filled with insecurities. And when you feel insecure, your imagination can sometimes tell you you're failing, fueling your anxiety, while in reality, those obstacles, mistakes and challenges are actually what makes your story worth wile in the first place! So, in this blog we'll strengthen your creative base by making your imagination

If I had a penny for every time a businessman or woman asked me why corporate stories need emotion, I'd probably be fishing on my private yacht in the Bahama's right now. Every storytelling lecture I give to the business world, I find myself fighting against the pervasive myth that somehow storytelling for businesses is different than other narrative practices. As if the very laws of biology on Earth - that determine that our species is governed by emotions - somehow magicall

How does it feel to be 'in the zone' creatively? Most people feel or imagine it to be a state of great confidence. And yes, sometimes you'll feel on top of the world. We usually call this being in a 'a state of flow'. But there is a second 'zone' that feels like the total opposite: full of doubt, anxiety, pain and frustration. Yet, it can still make you feel absolutely fantastic. And it's this zone that tells your creative story. Everyone who has ever been on a surfboard