top of page


Search


Storytelling in Architecture, Construction and Infrastructure
Focus on the journey, not only the goal. That's the main principle from storytelling that you can apply on all architecture, construction and infrastructure brand narratives. In this matter-of-fact category, focused on the end-result, the best way to stand out is to do the opposite: show the road. So, today we look at how innovation and a competitive advantage is reached with great narrative building... when it is literally about building! The famous 'Lunch atop a Skyscrape

Kralingen


Social Media as Online Public Space
Should social media companies edit content? Some say no and cite freedom of speech. Others say yes and cite hate speech. What is the way out of this conundrum? That answer becomes clear when we start to see social media for what it truly has become: our shared online public space. And in the real world public space you have freedom of speech. Yet, crucially, you also behave. Help Social media are right now at the center of conspiracy theories, racism and cancel-culture. Let'

Kralingen
Amsterdam, The Netherlands
info [at] thewholestory.eu
bottom of page