Right now, we're balancing on a major tipping point in diversity policy that, despite many forces trying to convince you otherwise, can make all the difference for your storytelling success and revenuw. That’s why today we’ll look at the numbers and the narratives on why Diversity, Equality & Inclusion (DEI) is so incredibly good for the bottom line. However, we’ll start with that nightmare story on what happens when DEI goes wrong...   (Source) Thank you for understanding Me

Since at the moment all kinds of industries have problems recruiting the right people, I sometimes get asked if there are storytelling lessons and tricks that can be used to make the recruitment process better. We'll jump into it immediately and I'll share the best insights and practices - and a few real practical solutions - on how storytelling can help you be a more interesting organization that attracts the right talent. Let's dive in! Blue Steel Never Fails To Impress 1

Move over Greta Thunberg, the real - and very much needed - change will come from the answer to this question: Who will become the next Apple in the sustainable field? And the irony is that it's not about green. Innovation is back as the key word. The whole trick will be to make it super practical, so I call this burgeoning trend Seamless & Down to Earth . Right now, with still a way-too-small group of people living sustainably, the real green revolution will not come from c

Sometimes you can't seem to start, or you are stuck, you run into a writer's block or something else is in the way of your storytelling or you as the storyteller. No worries, we've got your back. For your convenience we'll release two checklists - one for Branding, Product, Service, Organization, Cultural & Corporate Storytelling and this article on Art, Fiction, Character, Film, Novel, Literature & Poetry Storytelling as the second. Just go through the tips and tricks, and

The Socrates Method is the practice where you keep asking questions until there are no more questions to be asked and everything you need to know about a subject has come to light. The premise is that the answer is already there, it already exists... you just have to keep asking the right questions until it appears. And it's that method that we'll use to kick start your storytelling. For your convenience we'll release two checklists - this one on Branding, Organization, Cult

Today, a simple post with a series of very important definitions and descriptions related to storytelling, as follow up to The Nine Very Best Quotes on Storytelling , and their deeper meaning. All descriptions below are an excerpt of The Whole Story - The Ultimate Guide to Storytelling , and are my own definitions based on storytelling theory and my own experience in crafting stories. The wordings are meant for all types of story, including novels, documentaries, film and gen

A while back I had the pleasure and honor of attending Story masterclasses by the incredible Robert McKee. For those of you who don't know him: he is the master behind Hollywood. All, and I do mean all the greatest directors, actors, scriptwriters... hell even your average gopher owe him a debt of gratitude for his lessons on how to make compelling stories in film. So for this one-off blog post, focused on only the very best and most useful explainers to the best quotes on s

Throughout the ages, our lives have been filled with constant trials and tribulations. As a result, our entire biological make up is geared towards dealing with adversity. So, as a physiological necessity, our minds do not recognize things that do not hold challenges. The brain literary does not register adversity-less messages: no neurons are firing, no sparks are connecting, no memories are formed. In storytelling terms it means our minds are built to spot friction and conf

My dear scientists, artists, writers, musicians, politicians, scientists, Instagram celebs, civil servants, marketers, investors, bloggers and vloggers, soldiers, nurses, actors, directors, game developers, caretakers, photographers, coders, bus drivers, painters, journalists, entrepreneurs and parking valets with a dream… The world needs your story. Why? It’s because all stories are inherently inspiring. You may think the opposite. What’s inspiring about my job? My organiza