The Dune films by Denis Villeneuve are exceptionally good. And anyone familiar with the books by Frank Herbert knows that they are even better. But why is that exactly? What's the whole story? The deeper reason is that Dune's tale is very thought-provoking and as such is fascinating to explore, with ideas that have many real world implications. Fair warning, spoilers ahead and make sure you've experienced the story... and now without further ado, let's set things off with a b

Every large corporation on our planet was once a startup with an innovative vision. They became so successful, the end result is a big company in the now. Yet, however forward-thinking when they started out, by far their greatest challenge is to keep that innovative spirit alive, now that they've often bceome more conservative. The key to doing so is in the story they tell themselves . Today, we discuss the crucial identity narrative . For business survival. A Tale of Respons

We don’t know. That’s the truth. At the very bottom, the only truth that counts is this: no one knows what artificial intelligence will bring. No one knows what positives and negatives are coming. The real story of AI? We. Just. Don’t. Know. That’s the premise of this article. Anyone who says otherwise right now, is full of horse-dong. Thankfully, we do know one thing. We know a little something about who is building it: ourselves. So, strap yourselves in really tight, and le

You are not going to like this. But it’s the truth. That anxiety you feel? When you’re releasing that art thing or that creative project of yours? It never fades. I know, I know, it’s not what you wanted to hear. But there is a silver lining: that anxiety has a function. Without it, you wouldn’t be an artist actually. Allow me to explain. In our Amsterdam music app group, one of the singers recently told us that she was viciously attacked online after posting a video of her s

Many of us can get disheartened in the storytelling professions. So this is a simple blog to boost your moral. There is always demand for a good story. So hang in there and read this article every time you feel down. Here goes... Storytelling is a demand-driven market. There is always – and I really mean always – demand for good storytellers. Despite appearances, good stories are in short supply. Just think of this: Hollywood on average produces somewhere between 500 and 700

“They do look curious,” said the man, staring up at the gigantic alien spaceship that was hoovering in the atmosphere above the planet. It had been hanging there for a week now, a vast bleakness covering half the sky. Yet the man and woman had found a spot where the afternoon sun escaped under the menacing object. They’d figured they could use a little tan. “Yes. It does make one wonder, does it not,” said the woman, while applying her suntan lotion. “Could you be so wonderfu

One of the key aspects to a successful creative career is owning (up to) what you bring out. I call this creative agency or ownership: a culmination of everything you can and cannot do with your own output. And on each step - big or small - you will always face the same choice: do I keep my agency, or give it away? To anwer that question, I'm going to scare the living bejesus out of you. It is a great game... Flipping the script Just now, I had a really nice lunch with a ver

In its essence, a conspiracy theory is just a story. A pretty bad one actually. Yet under the right circumstances, it becomes so potent, it can cause an insurrection. What makes such a flimsy narrative so strong? From a storytelling perspective, that's a fascinating question. And the kicker? You and I both my dear reader, have already falling for it many times over. Hold on to your knickers, we're diving in the deep end today. And it starts with creativity. Pattern recognitio

We tend to forget that, however crucial to our lives, at the end of the day money is still very much an imaginary construct. In essence, it's a story. We tell each other that a coin, a certain piece of paper, or a digital number has exchangeable value. A mutual agreement based on trust. Yet this past period is unearthing some incredibly weird stuff about cash. So today we're asking one of the coolest questions out there: Does money still work as a story construct? What is mon

Recently, I had a walk with a good friend, and she told me she's been avoiding all those modern series because they are so addictive. This brought us to the question why Netflix, HBO, Amazon, Hulu or Disney series are so incredibly good (and addictive!) these days. The answer, at least for the most part, is the slow character build up. So today we'll look at slow story and character building, and how it translates to other forms of storytelling and even branding. Remember the

During a small online music and poetry event yesterday, we were asked to reflect on the past year. Funny thing is, despite all the emotional art, writing and creative work I do, I'm actually not the sentimental type. I live quite firmly in the present and don't feel much need to reflect on a past year. Yet, when the question was asked, a very clear image immediately popped into my mind: the moon, two stars and the planet Venus in the night sky over the Amsterdam canals. It op

Your job, your art, your brand, your people, your organization... telling your own story is always harder than telling somebody else's. It's filled with insecurities. And when you feel insecure, your imagination can sometimes tell you you're failing, fueling your anxiety, while in reality, those obstacles, mistakes and challenges are actually what makes your story worth wile in the first place! So, in this blog we'll strengthen your creative base by making your imagination

If I had a penny for every time a businessman or woman asked me why corporate stories need emotion, I'd probably be fishing on my private yacht in the Bahama's right now. Every storytelling lecture I give to the business world, I find myself fighting against the pervasive myth that somehow storytelling for businesses is different than other narrative practices. As if the very laws of biology on Earth - that determine that our species is governed by emotions - somehow magicall

Recently, I visited one of my best friends who had a bit of a fallback in her burnout cycle. Although she's been doing all the right things, she sometimes still doesn't feel it yet. She cried and then finally felt some positive vibes. So in this blog we're skipping the creative and storytelling part today (my 'story' and 'world' readers: plenty of articles in the pipeline!), as I wanted to pay attention to your process in restoring from creative depression, anxiety and burno

After a burnout, a creative depression or in stressful times all together, your body's alarm bells can be a little too sensitive. In other words, they go off too quickly, sparking feelings of anxiety. This can be very, very unpleasant. But however terrible the feeling, it is not something to be too worried about. It is just something that needs to be re-tuned. Today we discuss two ways to do this: exposure and EMDR, so you have a better sense of what to do and which to choose

How does it feel to be 'in the zone' creatively? Most people feel or imagine it to be a state of great confidence. And yes, sometimes you'll feel on top of the world. We usually call this being in a 'a state of flow'. But there is a second 'zone' that feels like the total opposite: full of doubt, anxiety, pain and frustration. Yet, it can still make you feel absolutely fantastic. And it's this zone that tells your creative story. Everyone who has ever been on a surfboard

A well known and often used technique to fight anxiety, depression and burnout is keeping a diary. There is no doubt in my mind about its benefits, however it is worth to discuss exactly why it can work for you. Knowing the process behind it means you've won half the fight already, even without penning anything down yet. So, let's explore. Although the body is an integral part of it, anxiety, burnout, trauma, grief and depression all play themselves out in the mind . To be

Art and culture sectors are suffering deeply. That's not only terrible for them, it's devastating for the entire world economy. What so many people fail to realize is that art and culture are the actual beating heart of our entire economic system. They may not produce the lion's share of income, but without art and culture, our system of cash will crash. So today, in eleven anecdotes and stories, I'm going to show the role of art and culture has in making sure we can put brea

Today, I'd like to share with my readers a personal approach of mine in storytelling: being a stoic. Stoicism is a life philosophy made popular by Marcus Aurelius, one of the greatest roman generals and emperors in all of history, that ultimately comes down to the ability to separate logic and emotion in your mind, so you can make virtuous decisions. It's a hard skill to master, but incredibly useful to you as a storyteller when you do. Let's dive in! A good storyteller shoul

“Everywhere? No way!” Her eyes big, mouth open in astonishment, while she stared at her grandfather. “It’s true. Cross my heart.” Grandfather leaned back a little and directed a loving smile at his young granddaughter. “You’re making fun again, aren’t you! I don’t believe you!” She punched his arm like she would always do when she had the feeling, he was making things up. But there was no hint of that usual glint in his eyes. The smile on his face held no pleasure. He just ga