A while back I had the pleasure and honor of attending Story masterclasses by the incredible Robert McKee. For those of you who don't know him: he is the master behind Hollywood. All, and I do mean all the greatest directors, actors, scriptwriters... hell even your average gopher owe him a debt of gratitude for his lessons on how to make compelling stories in film. So for this one-off blog post, focused on only the very best and most useful explainers to the best quotes on s

If you want to be successful in life, there are basically two paths you can follow. One is the ambitious path where you push yourself: 'Work Hard, Play Hard'. The other is the introverted path where you pull success towards you: 'Be Like Water', to quote Bruce Lee. Both require hard work to reach. Yet only the latter brings you the kind of peace that heals and prevents depression and burnout, and alleviates creative anxieties. Let's explore. Qi Gong and Kung Fu Are Always Rec

The Dune films by Denis Villeneuve are exceptionally good. And anyone familiar with the books by Frank Herbert knows that they are even better. But why is that exactly? What's the whole story? The deeper reason is that Dune's tale is very thought-provoking and as such is fascinating to explore, with ideas that have many real world implications. Fair warning, spoilers ahead and make sure you've experienced the story... and now without further ado, let's set things off with a b

We don’t know. That’s the truth. At the very bottom, the only truth that counts is this: no one knows what artificial intelligence will bring. No one knows what positives and negatives are coming. The real story of AI? We. Just. Don’t. Know. That’s the premise of this article. Anyone who says otherwise right now, is full of horse-dong. Thankfully, we do know one thing. We know a little something about who is building it: ourselves. So, strap yourselves in really tight, and le

In its essence, a conspiracy theory is just a story. A pretty bad one actually. Yet under the right circumstances, it becomes so potent, it can cause an insurrection. What makes such a flimsy narrative so strong? From a storytelling perspective, that's a fascinating question. And the kicker? You and I both my dear reader, have already falling for it many times over. Hold on to your knickers, we're diving in the deep end today. And it starts with creativity. Patterns, Pride &

We tend to forget that, however crucial to our lives, at the end of the day money is still very much an imaginary construct. In essence, it's a story. We tell each other that a coin, a certain piece of paper, or a digital number has exchangeable value. A mutual agreement based on trust. Yet this past period is unearthing some incredibly weird stuff about cash. So today we're asking one of the coolest questions out there: Does money still work as a story construct? What is mon

During a small online music and poetry event yesterday, we were asked to reflect on the past year. Funny thing is, despite all the emotional art, writing and creative work I do, I'm actually not the sentimental type. I live quite firmly in the present and don't feel much need to reflect on a past year. Yet, when the question was asked, a very clear image immediately popped into my mind: the moon, two stars and the planet Venus in the night sky over the Amsterdam canals. It op

Art and culture sectors are suffering deeply. That's not only terrible for them, it's devastating for the entire world economy. What so many people fail to realize is that art and culture are the actual beating heart of our entire economic system. They may not produce the lion's share of income, but without art and culture, our system of cash will crash. So today, in eleven anecdotes and stories, I'm going to show the role of art and culture has in making sure we can put brea

Today, I'd like to share with my readers a personal approach of mine in storytelling: being a stoic. Stoicism is a life philosophy made popular by Marcus Aurelius, one of the greatest roman generals and emperors in all of history, that ultimately comes down to the ability to separate logic and emotion in your mind, so you can make virtuous decisions. It's a hard skill to master, but incredibly useful to you as a storyteller when you do. Let's dive in! Stoicism and Storytellin

Should social media companies edit content? Some say no and cite freedom of speech. Others say yes and cite hate speech. What is the way out of this conundrum? That answer becomes clear when we start to see social media for what it truly has become: our shared online public space. And in the real world public space you have freedom of speech. Yet, crucially, you also behave. Help Social media are right now at the center of conspiracy theories, racism and cancel-culture. Let'

Once, I had a Swedish girlfriend. She was, and still is fantastic. So, on my first Saturday night out in Stockholm and I was going to finally meet her best friends, I was nervous. I wanted to leave a really good impression. Since my girl had an errant to run, I settled down in a bar in this beautiful Swedish capital and waited until they would all arrive. What happened next taught me more about men, women and toxic masculinity than any of our modern doctrines could ever teach

Society is a contract. The contract states that we live and let live, through equality and freedom, whatever your view of life. This contract has been broken left, right, up, down, front, rear and center in the past decade, because we have forgotten that freedom is not just something you have, but also something you extent to others . Freedom doesn't work if we take it, without giving it. So, with the recent developments in mind, let’s break down the current story of society

Storytelling is always about the journey, never about the destination Storytelling is about embracing friction, not avoiding it Storytelling is about universal emotions, target groups simply don’t exist Storytelling is about building character, step by step, brick by brick Storytelling is about honesty and truth, not about sales and marketing Storytelling is about losing ego… and having fun doing it Storytelling is about maintaining values without compromise Storytelling is a

Even after GDPR, governments, businesses, consumer and civilian rights organizations are still failing at online privacy, and the mood around AI pioneers seems to be to shoot first and pay for the consequences later, no one seems to know what to do to protect us all against the theft and use of our data... whether it be by criminals, governments or tech-companies. Yet in this emotional discussion we are missing a strikingly obvious solution - not to mention a golden opportuni

My dear scientists, artists, writers, musicians, politicians, scientists, Instagram celebs, civil servants, marketers, investors, bloggers and vloggers, soldiers, nurses, actors, directors, game developers, caretakers, photographers, coders, bus drivers, painters, journalists, entrepreneurs and parking valets with a dream… The world needs your story. Why? It’s because all stories are inherently inspiring. Everyone Has a Story to Tell You may think the opposite. What’s inspir

Just like any good team, The Green Team make mistakes, especially now in survival mode. When that happens, I sharpen my pen, and let us have it. So, strap yourselves in boys and girls. We have to talk about the teams’ failed reaction to this pandemic and how to get back on message. Pandemic Story Although I'm not someone who particularly leans to one direction, I do strongly feel that the sustainable and conscious corner is also my team. The Green Team, if you will. Lately ho

It’s crisis... now you have a choice! The Red Pill or the Blue Pill? We’ve narrowed it down to help you choose. Good luck!!! Matrix Story - Red Pill or Blue Pill? The Red Pill – The Red Pill means you will face reality. This may sound logical and wise. But do remember that in reality, reality really sucks most of the time. I mean, Neo was cool and all… but do you really want to get the crap beaten out of you while saving a world full of happy Blue-Pill-takers? Is it really w

The world after lock-down. Where people turn out to be such fascinating creatures. Some spread conspiracies, while others believe love or meditation can actually stop viruses. And between all the heart ache of patients and economies, dolphins returning to their (not our...) coasts and some brilliant gallows humor from our comedians, we all rushed to get toilet paper. This begs the question; what will really change? Trust and Truth in Storytelling The theory goes that it takes