Storytelling is always about the journey, never about the destination
Storytelling is about enbracing friction, not avoiding it
Storytelling is about universal emotions, target groups simply don’t exist
Storytelling is about building character, step by step, brick by brick
Storytelling is about honesty and truth, not about sales and marketing
Storytelling is about losing ego… and having fun doing it
Storytelling is about maintaining values without compromise
Storytelling is always about empathy but not always about sympathy
Storytelling is about the bigger picture, told in the smallest personal manner
Storytelling is about creating worlds of emotions, including the negative ones
Storytelling is for the receiver of your message, not for you as the sender
Storytelling is about creating a paradox between function and emotion
Storytelling is about having the balls to tell the whole story, never to shy away
Storytelling is for everyone, because everyone has a story to tell
(Check out these quick lessons on friction, vulnerability, audience, emotions and the journey and why everyone has a story to tell)
Check out my book The Whole Story - The Ultimate Guide to Storytelling here !!!
Rogier van Kralingen