Compelling. That's what it all comes down to, building compelling narrative in storytelling. So, today we'll dive into the big 'Why' of storytelling, then quickly move to the fundamentals of narratives, following it up with inspiring practices, and finish it all with an artistic sheen. Without further delay, here we go... Storytelling Book Good storytelling is - and will always be - in demand The very first thing you need to know about storytelling - and that even the best s

In Stranger Things we follow a tight knit group of youngsters in the '80's who encounter things that are not of this world. Still having flexible minds, they are the only ones able to get to the bottom of the frightening mysteries, and they do so with flair plus a whole lot of funny bickering. I cannot begin to describe how well executed this series is. So, let's break it down storytelling-style. We'll skip the usual suspects like embracing friction and building a journey ,

Just like there is a consensus why Super Mario World tops most the lists of the best video game that has ever been made, and we agree on the brilliance of the holy trinity A Space Odyssey, Apocalypse Now and The Shawshank Redemption, we also know collectively there is one action movie that tops them all: Die Hard. They may not be your personal favorites. Maybe not even make it to your own top ten. But we kinda agree that on average, these works of art are the best in their ki

One of the key aspects to a successful creative career is owning (up to) what you bring out. I call this creative agency or ownership: a culmination of everything you can and cannot do with your own output. And on each step - big or small - you will always face the same choice: do I keep my agency, or give it away? To anwer that question, I'm going to scare the living bejesus out of you. Flipping the script Just now, I had a really nice lunch with a very good young writer. S

“Good morning,” said God. “Hey, good morning,” said The Devil, refilling the coffee machine with water. “Coffee?” “Yeah, thanks,” The machine grumbled. When it was done, the Devil handed the full cup over to God, who took a small sip and quickly pulled backs his lips. “You always make it too hot,” He said with his typical devilish smile. Both of them chuckled. They walked out to the hallway, then into the conference room, sat down, stared at their phones for a bit and sipped.

When you're at the beginning of your storytelling practice you can often feel like it's not your place to tell your story. You compare yourself to others who (in your perception) do a far better job. And you feel like you will never reach that point of creative mastery. The opposite is true however: it's that self-doubt, insecurity and vulnerability - creative anxiety - that actually makes your story worthwhile. Your story is needed. Today we discuss why. Storytelling is abou

It’s one of the great questions of art: do I make art for myself or for my audience? The answer is both. Art without an audience is like George Berkeley’s tree falling in the forest without anyone seeing it: does it exist at all? Yet having an audience without artistic soul is shallow. So today we make the first blog about audiences and what you need to know about them. And it all starts with the difference between empathy and sympathy. Quick Storytelling Lesson on Audience W

Storytelling is all about emotion. I mean, 'duh', of course it is. Yet I have to mention it because so many people still get this wrong in storytelling. Let's break down why exactly this is, how it should work and what you can do to make better emotional connections in your storytelling. Without emotional friction a story is not memorable. We relate to each other's feelings, not to facts, figures and functional forms. We remember those less, because we are wired that way. Th

All good stories are always about the journey and never about the destination. The end goal of what you do or say is important of course. But it's not what people will remember. The road towards that ending is what it's all about because it involves all the trials, tribulations, frictions and conflict people will relate too. So, let's have a closer look at how this works in practice. Epic story The Lord of The Rings is about a group of people who all go through several transf

The first and most important thing in any story – whether it’s a film, video, book, brand, blog, musical, art, scientific or corporate story – is a little thing called conflict. For those new to storytelling this may come as a shock. But it actually makes a lot of sense. Humans thrive through overcoming frictions and obstacles. The best things that human beings have ever created all come from some type of friction, conflict, disagreement or paradox. Music for instance is only

My dear scientists, artists, writers, musicians, politicians, scientists, Instagram celebs, civil servants, marketers, investors, bloggers and vloggers, soldiers, nurses, actors, directors, game developers, caretakers, photographers, coders, bus drivers, painters, journalists, entrepreneurs and parking valets with a dream… The world needs your story. Why? It’s because all stories are inherently inspiring. You may think the opposite. What’s inspiring about my job? My organiza