On October 6th 2008, from a landline at the Waldorf Estoria hotel in New York, my dad phoned me up and said: "I don't know how long they will keep this line open, so if I get disconnected, know that your mom and I are okay. But there is total panic here. Cell phones are dead, televisions are on... the market has crashed. Biggest downturn ever. So listen to me carefully, here's what we are going to do... we're going to write a smart, short book called Recession Marketing, and