All Great Civilizations Innovate Energy: A Journey Through Time and Leadership All great civilizations have one thing in common: they innovate energy. This innovation fuels functional, emotional, social, and financial progress, ultimately leading to greater freedom. Today, we’ll explore the narratives that connect energy innovation and democracy. We’ll dive into two types of energy that resonate with our times: sustainable power usage and life force energy. In simpler terms,

Since at the moment all kinds of industries have problems recruiting the right people, I sometimes get asked if there are storytelling lessons and tricks that can be used to make the recruitment process better. We'll jump into it immediately and I'll share the best insights and practices - and a few real practical solutions - on how storytelling can help you be a more interesting organization that attracts the right talent. Let's dive in! Blue Steel Never Fails To Impress 1

Move over Greta Thunberg, the real - and very much needed - change will come from the answer to this question: Who will become the next Apple in the sustainable field? And the irony is that it's not about green. Innovation is back as the key word. The whole trick will be to make it super practical, so I call this burgeoning trend Seamless & Down to Earth . Right now, with still a way-too-small group of people living sustainably, the real green revolution will not come from c

Sometimes you can't seem to start, or you are stuck, you run into a writer's block or something else is in the way of your storytelling or you as the storyteller. No worries, we've got your back. For your convenience we'll release two checklists - one for Branding, Product, Service, Organization, Cultural & Corporate Storytelling and this article on Art, Fiction, Character, Film, Novel, Literature & Poetry Storytelling as the second. Just go through the tips and tricks, and

The Socrates Method is the practice where you keep asking questions until there are no more questions to be asked and everything you need to know about a subject has come to light. The premise is that the answer is already there, it already exists... you just have to keep asking the right questions until it appears. And it's that method that we'll use to kick start your storytelling. For your convenience we'll release two checklists - this one on Branding, Organization, Cult

On October 6th 2008, from a landline at the Waldorf Estoria hotel in New York, my dad phoned me up and said: "I don't know how long they will keep this line open, so if I get disconnected, know that your mom and I are okay. But there is total panic here. Cell phones are dead, televisions are on... the market has crashed. Biggest downturn ever. So listen to me carefully, here's what we are going to do... we're going to write a smart, short book called Recession Marketing, and

For years now, a debate has been raging about purpose-driven thinking. This concept of 'purpose' for companies seems well-intentioned and successful. However, the word "purpose" is also often used to sell hot air. So today we look at purpose-driven branding and marketing through the lens of the storytelling: is it an effective story? Under what circumstances can it be trusted? We'll get right to the gist of it all: the greatest gap is between 'saying' and 'doing'. To find out

Today, a simple post with a series of very important definitions and descriptions related to storytelling, as follow up to The Nine Very Best Quotes on Storytelling , and their deeper meaning. All descriptions below are an excerpt of The Whole Story - The Ultimate Guide to Storytelling , and are my own definitions based on storytelling theory and my own experience in crafting stories. The wordings are meant for all types of story, including novels, documentaries, film and gen

A while back I had the pleasure and honor of attending Story masterclasses by the incredible Robert McKee. For those of you who don't know him: he is the master behind Hollywood. All, and I do mean all the greatest directors, actors, scriptwriters... hell even your average gopher owe him a debt of gratitude for his lessons on how to make compelling stories in film. So for this one-off blog post, focused on only the very best and most useful explainers to the best quotes on s

Every large corporation on our planet was once a startup with an innovative vision. They became so successful, the end result is a big company in the now. Yet, however forward-thinking when they started out, by far their greatest challenge is to keep that innovative spirit alive, now that they've often bceome more conservative. The key to doing so is in the story they tell themselves . Today, we discuss the crucial identity narrative . For business survival. A Tale of Respons

If I had a penny for every time a businessman or woman asked me why corporate stories need emotion, I'd probably be fishing on my private yacht in the Bahama's right now. Every storytelling lecture I give to the business world, I find myself fighting against the pervasive myth that somehow storytelling for businesses is different than other narrative practices. As if the very laws of biology on Earth - that determine that our species is governed by emotions - somehow magicall