On the surface, we live in a world governed by large corporations. They have great power, not always to the world's benefit. But peek below the surface and a different image appears: legacy companies are not doing as well as challengers. Only those legacy players who value the independence and creativity of others, are thriving. Today we explore why this is so important to everyone, legacy, creative and challenger alike. Let's begin with a coffee... It's not Bladerunner just

Today, we're going to have a look at storytelling in Amsterdam from a creative point of view. And what better way to do that than with its story.