Recently, I had a walk with a good friend, and she told me she's been avoiding all those modern series because they are so addictive. This brought us to the question why Netflix, HBO, Amazon, Hulu or Disney series are so incredibly good (and addictive!) these days. The answer, at least for the most part, is the slow character build up. So today we'll look at slow story and character building, and how it translates to other forms of storytelling and even branding. Remember the

During a small online music and poetry event yesterday, we were asked to reflect on the past year. Funny thing is, despite all the emotional art, writing and creative work I do, I'm actually not the sentimental type. I live quite firmly in the present and don't feel much need to reflect on a past year. Yet, when the question was asked, a very clear image immediately popped into my mind: the moon, two stars and the planet Venus in the night sky over the Amsterdam canals. It op

Your job, your art, your brand, your people, your organization... telling your own story is always harder than telling somebody else's. It's filled with insecurities. And when you feel insecure, your imagination can sometimes tell you you're failing, fueling your anxiety, while in reality, those obstacles, mistakes and challenges are actually what makes your story worth wile in the first place! So, in this blog we'll strengthen your creative base by making your imagination

If I had a penny for every time a businessman or woman asked me why corporate stories need emotion, I'd probably be fishing on my private yacht in the Bahama's right now. Every storytelling lecture I give to the business world, I find myself fighting against the pervasive myth that somehow storytelling for businesses is different than other narrative practices. As if the very laws of biology on Earth - that determine that our species is governed by emotions - somehow magicall

Art and culture sectors are suffering deeply. That's not only terrible for them, it's devastating for the entire world economy. What so many people fail to realize is that art and culture are the actual beating heart of our entire economic system. They may not produce the lion's share of income, but without art and culture, our system of cash will crash. So today, in eleven anecdotes and stories, I'm going to show the role of art and culture has in making sure we can put brea

Today, I'd like to share with my readers a personal approach of mine in storytelling: being a stoic. Stoicism is a life philosophy made popular by Marcus Aurelius, one of the greatest roman generals and emperors in all of history, that ultimately comes down to the ability to separate logic and emotion in your mind, so you can make virtuous decisions. It's a hard skill to master, but incredibly useful to you as a storyteller when you do. Let's dive in! A good storyteller shoul

“Everywhere? No way!” Her eyes big, mouth open in astonishment, while she stared at her grandfather. “It’s true. Cross my heart.” Grandfather leaned back a little and directed a loving smile at his young granddaughter. “You’re making fun again, aren’t you! I don’t believe you!” She punched his arm like she would always do when she had the feeling, he was making things up. But there was no hint of that usual glint in his eyes. The smile on his face held no pleasure. He just ga

In a creative career, criticism is the one big constant you'll always face. On the one hand, you'll have to follow your own gut feeling. On the other, you'll have to embrace the criticism, since in the end, it's the only thing that will make you better. But the million dollar question is... when they you do what ? Let's dive in! The creative conflict Since storytelling is all about creating conflict , let's begin with throwing a nice big stone in the pond: one of the most de

A few years back I was at this art exhibition that had attracted hundreds of people. The main artwork was a big block of simple perplex wood that was painted white. That was it. Must have costed somewhere between 20 and 30 euros. Maybe close to an hour to built, including the painting. The price? Five thousand euros. And in front of all of those visitors, I exploded. When someone asks me why storytelling is important my standard answer is that good stories are remembered. Som

Storytelling is always about the journey, never about the destination Storytelling is about embracing friction, not avoiding it Storytelling is about universal emotions, target groups simply don’t exist Storytelling is about building character, step by step, brick by brick Storytelling is about honesty and truth, not about sales and marketing Storytelling is about losing ego… and having fun doing it Storytelling is about maintaining values without compromise Storytelling is a

When you're at the beginning of your storytelling practice you can often feel like it's not your place to tell your story. You compare yourself to others who (in your perception) do a far better job. And you feel like you will never reach that point of creative mastery. The opposite is true however: it's that self-doubt, insecurity and vulnerability - creative anxiety - that actually makes your story worthwhile. Your story is needed. Today we discuss why. Storytelling is abou

It’s one of the great questions of art: do I make art for myself or for my audience? The answer is both. Art without an audience is like George Berkeley’s tree falling in the forest without anyone seeing it: does it exist at all? Yet having an audience without artistic soul is shallow. So today we make the first blog about audiences and what you need to know about them. And it all starts with the difference between empathy and sympathy. Quick Storytelling Lesson on Audience W

Storytelling is all about emotion. I mean, 'duh', of course it is. Yet I have to mention it because so many people still get this wrong in storytelling. Let's break down why exactly this is, how it should work and what you can do to make better emotional connections in your storytelling. Without emotional friction a story is not memorable. We relate to each other's feelings, not to facts, figures and functional forms. We remember those less, because we are wired that way. Th

All good stories are always about the journey and never about the destination. The end goal of what you do or say is important of course. But it's not what people will remember. The road towards that ending is what it's all about because it involves all the trials, tribulations, frictions and conflict people will relate too. So, let's have a closer look at how this works in practice. Epic story The Lord of The Rings is about a group of people who all go through several transf

The first and most important thing in any story – whether it’s a film, video, book, brand, blog, musical, art, scientific or corporate story – is a little thing called conflict. For those new to storytelling this may come as a shock. But it actually makes a lot of sense. Humans thrive through overcoming frictions and obstacles. The best things that human beings have ever created all come from some type of friction, conflict, disagreement or paradox. Music for instance is only

Even after GDPR, governments, businesses, consumer and civilian rights organizations are still failing at online privacy, and the mood around AI pioneers seems to be to shoot first and pay for the consequences later, no one seems to know what to do to protect us all against the theft and use of our data... whether it be by criminals, governments or tech-companies. Yet in this emotional discussion we are missing a strikingly obvious solution - not to mention a golden opportuni

My dear scientists, artists, writers, musicians, politicians, scientists, Instagram celebs, civil servants, marketers, investors, bloggers and vloggers, soldiers, nurses, actors, directors, game developers, caretakers, photographers, coders, bus drivers, painters, journalists, entrepreneurs and parking valets with a dream… The world needs your story. Why? It’s because all stories are inherently inspiring. You may think the opposite. What’s inspiring about my job? My organiza