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  • Rogier van Kralingen

Storytelling is... (14 quick lessons)

  • Storytelling is always about the journey, never about the destination

  • Storytelling is about engaging friction, not avoiding it

  • Storytelling is about universal emotions, target groups simply don’t exist

  • Storytelling is about building character, step by step, brick by brick

  • Storytelling is about honesty and truth, not about sales and marketing

  • Storytelling is about losing ego… and having fun doing it

  • Storytelling is about maintaining values without compromise

  • Storytelling is always about empathy but not always about sympathy

  • Storytelling is about the bigger picture, told in the smallest personal manner

  • Storytelling is about creating worlds of emotions, including the negative ones

  • Storytelling is for the receiver of your message, not for you as the sender

  • Storytelling is about creating a paradox between function and emotion

  • Storytelling is about having the balls to tell the whole story, never to shy away

  • Storytelling is for everyone, because everyone has a story to tell