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MASTERCLASS

BECOME A GREAT STORYTELLER

This masterclass course is an in-depth journey on everything you need to know about storytelling.

Our live co-creation masterclass with our partner crew is fully interactive from the get-go. We fill in every needed story element, step by step, until at the end of the day you have a completely new or refreshed story, a media plan to spread it, and have become a better storyteller yourself.

All of it live. So, you can see your new storyline grow in front of your eyes.

WHAT YOU WILL LEARN

We wil cover why stories are so important, how to create a story core and an immediate, deep emotional connection. how to use the three basic principles of storytelling, which elements need to be added,what structure you can build, how to translate it into a media form, and how to become a better storyteller as a person.

"Wether you have to give a speech,
communicatie the story of your brand, or
write your first novel."

OUR PROGRAM

In the program you will fill in the elements of your story in a structured, step-by-step manner, building up the story elements as you go. The program is filled to the brim with examples at each step for inspiration. After you have all the elements you need, you will learn weave them together and create a robust, passionate and original narrative. These are the bigger steps you will follow, with smaller steps in between the chapters we cover:

THE CHAPTERS OF THE
ONLINE MASTERCLASS

The Chapters of the online storytelling masterclass:

  1. The Why of Storytelling - A story on a storm (intro)

  2. Point Zero - Overcoming the Noise with Truth and Vulnerability

  3. The Three Principles of Storytelling - Friction, Journey & Resolution 

  4. Your Audience - Senders vs Receivers & Function vs Emotion

  5. Research the story - Context, Empathy and Worlds of Emotion

  6. Building Friction - Universal, Societal, Group and Personal Conflict

  7. Building Personas - Identity, Personality, Character, Archetype and Values

  8. Setting up the Story - Setup, Story Arcs, Plots and Themes

  9. The story in Motion - Action, Progression, Dialogue and Suspense

  10. Narrative Rhythm - Playing the Friction Game and Seeing the Bigger Picture

  11. Cutting the Story - Exposition, Melodrama and Projection

  12. Perfecting the Story - Audiovisual Methods, Styles and Substance over Form

  13. Selling the story - Synopsis, Elevator Pitch, Marketing & Media 

  14. Becoming a master storyteller - Your Inner Child, Critic and Working methods

  15. Tapping in - Universal Creation Energy & The Value of Art (extro)

WHAT WILL YOU GET

15 video's covering all aspects of storytelling

DIY structure to create all the elements for your story

Access on all your devices

Book coming soon!

BECOME A GREAT
STORYTELLER

€33,33

Pre-order the book here 

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SIGN UP 

COMING SOON

PRAISE

ABSOLUTELY FANTASTIC!

' '

Johan Cruyff Academy

' '

Because everything is a story.

And everyone has a story to tell.

Yours could be next.

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